Korean-American artist Jay Park is helping Tommy Jeans celebrate Earth Week in a big way. Park is holding a special half-an-hour-long digital concert on Tuesday, 20 April 2021 at 7pm Singapore time, spreading some much-needed love to the world.
Apart from the musical showcase, the Tommy Jeans's brand ambassador will also be sporting a new sustainable capsule collection. The 'Luv The World' capsule collection is Tommy Jeans's latest effort in encouraging a more environmentally conscious approach to fashion. The gender-neutral collection is made entirely out of recycled and recyclable materials with print graphics done without the use of chemicals.
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In addition to the use of recycled materials, the pieces in 'Luv The World' are also mono-material. This means that every part of a garment—from fabric to trims to branding—were made from at least 98 percent of a single fibre. And because of that, the entire garment is able to be fully recycled after use, promoting circularity of an item. Tags that come with each piece provides recycling suggestions to help extend its life too.
Park's 'Luv The World' fit will be distinguishable through its special logo: a smiley patterned after Earth with 'Luv The World' and 'Tommy Jeans' circling it. The capsule collection's overall aesthetic is modelled after band tour merch but with an almost hippie slant. Graphics such as a peace sign, heart and the aforementioned planet Earth are scattered across the collection, with tie-dye colouring also making an appearance.
The Tommy Jeans 'Luv The World' capsule collection will be available exclusively at the Tommy Hilfiger ION Orchard store in late April.