The Carters have been treating Hollywood elite this awards season with the finest bubbles money can buy—shunning official drinks sponsors in favour of Jay’s own brand, Armand De Brignac at the 2020 Golden Globes. Armand De Brignac was crafted by 13th-generation champagne growers, the Cattier family, who have over 250 years experience in the region. We managed to get our hands on a bottle and this is what we discovered.
It has a lingering, fruity taste
As with all premium wines and liquors, the taste lingers and a small sip has the equal strength of a long one. Armand de Brignac’s Gold Brut has a comparatively long, soothing richness compared to your average champs—and here, fruits reign supreme. We discovered notes of red berries, blackberries and apricot with a dash of citrus, cherry and cinnamon.
It has a wonderful ‘pop’
Not just because we love popping champagne, but because of the light freshness of the bubbles, which exude aromas of blackcurrant and peach. Shame that you can only pop a bottle once…
Jay and Bey love it with caviar
After spying reports that the Carters enjoy caviar with their champagne, we ordered some super prestigious Petrossian in order to live out our Jay-Z dreams. The brand was founded in Paris in 1920 (happy Centennial, Petrossian!), complementing the fine French history of Armand De Brignac. It’s best eaten by the spoonful straight out of the tin, interspersed with sips of bubbles. Each brings out the other’s flavours perfectly.
Partygoers seem to love it
Armand De Brignac has been served at numerous A-List events from Oscars and Grammy parties, to Rihanna’s Diamond Ball and Robb Report’s Culinary Masters. Yes, we suspect that its star owner has something to do with the drink’s popularity on the celeb circuit. In addition though, it is enjoyed throughout Asia’s club scene, especially Hong Kong’s Dragon-I and Volar venues. Sadly, we didn’t take our bottle out to party; but, call us old school, we prefer to enjoy delicious champagne in a pretty bar, accompanied by jazz.
We suggest saving it for date night
Parties are just too loud, and drinks are too easily spilt. Armand De Brignac is served in some of the world’s most exclusive bars and five-star hotels, the ideal setting to win hearts over. You’ll currently find Armand De Brignac at The Mandarin in Tokyo, The Conrad in Seoul, and The Peninsula in New York. Actually, the Gotham Bar, the hotel’s very chic townhouse-style bar is totally somewhere we’d imagine that Jay and Bey would book for date night, under modern art, high arched windows and comfy sofas. In Singapore, after a stint at St Regis, it is now only available Chef Kang’s Kitchen on Mackenzie Road—good luck, lovebirds.
It fits right in with posh homes
We’ve spotted the collector’s bottle in posh Plum Guide homes, usually owned by millionaires or people married to millionaires. Every bottle of the newest A3 range is inscribed with a unique number (1 to 3,535), in addition to its disgorgement date, showcasing the rarity, exclusivity and collectability. Oh, and the A3's dark metalled bottle is finished by hand and comes in a handcrafted wooden lacquered box. If you spot an A3 in someone’s home, you know you’re going to be offered a really, really good drink.
It’s better than Drake’s MOD champagne
Our bubble-obsessed pal has tried MOD and says “It’s nowhere near as good taste-wise, and the bottle looks like a cheaper version of Jay-Z's Armand De Brignac”. Our pal wishes to remain anonymous, in case Drake comes for her.
The Esquire Verdict
Tastes rich and fruity, bottle that will wow anyone that comes by your apartment, tastes great with Petrossian caviar, and a winner over Drake’s flat beverage—Jay-Z’s is king of bubbles!
Overall rating: 9/10 (10/10 if Jay invites us to the Oscars—let’s hope he’s reading)