‘Style’ and ‘sustainability’ are peaceable words that are often mentioned together with a sense of unrest. One always comes at the expense of the other, but even rarer is this conversation when the object of style is hair.
Most of the time, hairstyling seems far removed from the issue of the environment than other means of self-expression. Hair is… well, hair, and we tend to commercialise the commodity and overlook the practical reality of what that translates to. Y’know, to look past the packaging and into the heart of that magical hairstyling formula.
A closer look into your average shampoo and you’ll find microplastics or ‘microbeads’—common ingredients that can also be found in soaps, moisturisers and even hairsprays. As they enter the drain and into the sewer system, they are left unfiltered in sewage treatment plants, and eventually swept into our rivers and oceans to live on, unscathed, forever. They do not degrade or decompose, are incredibly hard and impossible to remove, and might even end up on our plates if our favourite fish accidentally ingests them.
We, fickle-minded humans, are vain and live only under the thumb of what is socially acceptable (the standard of staying well- groomed), so it’s crucial that we at least strive to do it in a manner less harmful to our home, and eventually to ourselves too. KMS Conscious Style line—an eco-friendly quartet of essential hair products—is one such step forward.
Designed for daily use, this innovative range uses KMS’s unique TRIfinity Technology. Formulated with high-performing ingredients that are up to 98 percent naturally derived and 97 percent biodegradable, it aims to replace the paradox of sustainable style with the harmonious instance of both, all with just four foolproof products.
The starting duo of the Everyday Shampoo and Conditioner are mild and nourishing, formulated with KMS’s AHA Structure Complex that not only strengthens hair but also does a good priming job for any styling work. The firm but malleable Styling Putty and truly Multi-Benefit Spray finish the set as easy but effective styling tools that simplify the creative experience, good for both amateurs and those who style their hair every day. The medium-hold spray, in particular, is practically an all-in-one; anti-frizz, moisturising, heat- protectant and a setting spray. And it works for every hair length.
As for its sustainably sourced ingredients, the two most notable are moringa seed oil, a rich oil replete with hair hydrating natural antioxidants, and oat oil known for its gentle properties and ability to maintain the scalp’s natural balance while locking in the moisture for a healthy shine. The range is also free from the harmful sulphates, silicones and microplastics, as well as mineral oils, dyes and animal-derived products. Just focused on hydration and protection from pollutants, and fragrance-free.
To take the 3Rs a step further, these hair vitamins are all bottled in containers that are made of more than 50 percent recyclable post- consumer recycled materials. Especially the Everyday Shampoo and Conditioner bottles, which are completely recyclable. This may not seem substantial enough to amount to any environmental impact, but the production of packaging alone has already reduced carbon emissions. And just maybe, hairstyling is a topic not so far removed from the love of our planet after all.
Ideal for normal to fine hair and safe for colour-treated hair, Conscious Style is available at KMS salons islandwide.