For a capsule collection called Joy of New Beginnings, local fashion start-up Livingwear has had quite a journey leading up to its first drop. But the intention behind it is more than just a somewhat hopeful oxymoron—after unsuccessful investment deals and personal struggles, there's finally a triumphant cause for celebration.
Founded in 2019 by chief executive officer Desmond Pheh, Livingwear's aim is to allow public access to sustainably made clothing at more accessible price points. The start-up to date has successfully launched a line of undergarments for men.
"This capsule collection, for me, is a stubborn celebration in the face of everything that is threatening to drag you down—choosing wholeheartedly and surely to fight for what gives you hope," expresses chief design officer Jon Max Goh. "It is a reminder for me that despite the darkness that surrounds us, what unites us and raises us out of our despair is hope. We could not have come out of this bleak period without the steadfast support of our closest friends, families, mentors and our team who’ve been there for us. It's a celebration of humanity."
And a cause for celebration it is. Livingwear's first item in the 11-piece capsule collection is a mock-neck oversized T-shirt that we've personally tried and tested. The verdict: truly well-designed all around.
For starters, the LW001 Mock Neck Tee has weight. Not heavy enough such that you'd be sweating profusely in one (defeats the purpose of wearing a T-shirt, to be honest) but also not a paper-thin excuse for a tee. It's made from 100 percent organic cotton that is Global Organic Textile Standard (GOTS) and Fair Trade certified. It's mid-weight and that lets it hold its oversized shape pretty well.
At Livingwear, sustainability and ethically sourced materials and productions are crucial. The T-shirts are dyed using environmentally friendly dyes and are crafted in a small Fair Trade factory in India. You won't be seeing any unnecessary tags too. Apart from a small size label, information relating to each item have all been heat-transferred onto the material itself.
The colours are rich and perhaps in some cases, a tad unexpected, but they're a welcomed change from the usual. While it is a mock-neck T-shirt, the collar isn't too high up—just a touch more height from that of a typical crew-neck. And when it comes to the fit, the LW001 Mock Neck Tee stands out for its roomy cut with a slight asymmetry in length from the back to the front. In other words, look no further for an elevated essential you'd want to have in your wardrobe.
We're clearly not the only ones who think so too. Livingwear's LW001 Mock Neck Tee was launched on Kickstarter back in April and exceeded its funding goal by 200 percent in just 30 hours.
The Livingwear LW001 Mock Neck Tee is available for pre-order on Kickstarter until 14 May 2021.