Hiroshi Fujiwara, coined as the 'godfather of streetwear' in fashion circles, has had an extensive number of collaborations under his belt. From fashion brands the likes of Louis Vuitton to cultural icons such as the Pokémon franchise, Fujiwara has worked with them all. The strength of Fujiwara as a fashion creative is that unwavering spirit of re-imagination—he has always seamlessly melded his own streetwear design ethos with the codes of his collaborating creatives and brands. In a sea of relentless collaborations, anything stamped with Fujiwara's signature design takes instantly stand out because of their authenticity and untethered creativity.
Quiet luxury is the name of the game for Loro Piana. Understated but elegant, its products are known for its high-level quality. It’s no secret that the brand has set the benchmark for sourcing and producing the finest yarn and fabrics– in fact, the brand started off selling rolls of its fabrics to bespoke tailors all over the world and still does so today.
These two starkly different fashion behemoths have once again come together to create a memorable collaboration. Normally, it is hard to imagine a partnership between the two, considering Loro Piana's quiet nature and Fujiwara's flashier streetwear roots. How can the loud design accents of streetwear complement the minimalist elegance that is Loro Piana? As always, Fujiwara managed to achieve a feat that not many can do in fashion.
Focusing on form, the second Loro Piana featuring Hiroshi Fujiwara collection—comprising of easy sweaters, graphic tees and knit caps—leans heavily on clean cuts and loose silhouettes that are direct cues to the oversized and boxy garments commonplace in streetwear.
As compared to the first iteration of the collaboration, there is a heightened level of breadth and depth to the individual pieces in the collection. Graphic elements that exist within the collection, such as an illustration of the vicuña (the animal that grows Loro Piana's signature wool) as well as the striped motif (reminiscent of the ones that were emblazoned across the suitcases of the brand's travelling salesmen in the past), are smart references that tie both of the brands together better than the last collection—a testament to Fujiwara's evolving relationship with the brand.
The collection is available now exclusively in Loro Piana boutiques.
