While most fashion brands took on a digital approach to showing off their spring/summer 2021 menswear collections during Paris Fashion Week Online last month, Louis Vuitton didn't. The luxury fashion house instead teased the beginning of a voyage out of Paris through a video that featured a gang of animated characters dubbed 'Zooom with friends'.
The 'barge'—packed with containers of the characters and we presume, the Louis Vuitton men's spring/summer 2021 collection—that set sail on the River Seine and out of Paris has now made its first stop in Shanghai, China. While there are a couple of things that we can expect from the live show and the collection, we'll have to wait and see what Virgil Abloh and Louis Vuitton have in store for us in their first ever show out of Paris.
Watch the Louis Vuitton men's spring/summer 2021 runway show live here, as we bring you the action straight from Shanghai.
What: Louis Vuitton spring/summer 2021 menswear runway show
Where: Shanghai, China
When: Thursday, 6 August 2020 at 6.30pm (Singapore time)