The genesis of Louis Vuitton's SS21 menswear collection is in Asnières, the ancestral home of the French brand, and in a movie accompanying its initial preview, we saw movers packing shipping containers onto a barge, which journeyed down the River Seine and left Paris. On board was a crew of colourful, animated characters, called Zoom with Friends, a motley crew that Virgil Abloh intended as a celebration of multiculturalism, inclusivity and unity in a year challenged by such concepts. First, Paris they journeyed to Shanghai, then on to Tokyo, enjoying their time on the runway, before finally arriving here in Singapore.
To celebrate the arrival of the collection at Louis Vuitton’s ION Orchard store, the brand enlisted the creative talent of Singaporean photographer (and regular Esquire collaborator) YK, who turned his lens on a host of famous faces dressed in the spring collection. With a setting crafted from LV-branded container ships, YK captured the likes of Aisyah Aziz, Benjamin Kheng, Jon Chua, Fariz Jabba and Yung Raja, each giving the garments and accessories their own unique spin, demonstrating the versatility of the collection for a range of different styles.
The collection itself is representative of Abloh’s creative vision for Louis Vuitton, which is of providing a platform for subcultures and honouring traditions of dress, music and art. For SS21 particularly, the colour palette takes cues from SKA, the Jamaican genre of music popularised in 1960s London, as well as the monochromatic checkerboard print of Mod-era tailoring and Op Art.
The Louis Vuitton SS21 collection is now available at the brand's ION Orchard store.