For context, the 'Replica' concept was introduced by the French fashion luxury house almost three decades ago. It marked a collection of clothing and accessories inspired by vintage pieces from around the world that were handpicked for universality and timelessness in style. Now, it helms what you can expect at the new boutique. A total of 15 fragrances, seven candles and four zones are housed in signature aesthetics of the brand. A clean sophistication of all-white interior, the decor is only accented with an iridescent canopy over where to start your journey in-store.
Olfactive Discovery and Novelty Highlight Zones
Under the faux 'rainbow' is where you get acquainted with individual scents. Each takes on its own personality, based on a memory, provenance and period in time. Sounds a little poetic/pretentious but this is translated visually onto a projected installation alongside the full line, which is available in 10ml (SGD45), 30ml (SGD97) and 100ml (SGD185). Besides a life-sized version of hero-scent Lazy Sunday Morning dominating half the storefront, other bestsellers and new launches will be featured in the Novelty Highlight zone, which is updated bi-annually.
Personalisation Zone
Who doesn't love customisation? Not only can you add personal detailed touches to the cotton bottle label like a photo from your own photo album printed directly as a polaroid, you can also choose a themed wish card, coloured rope and box sleeve.
Home Scenting Zone
For something a little homey, you can replicate the Replica (ha) with candles of up to 12 percent of the perfume concentrate. Should you want to have your domestic ambience match the scent you're wearing because why not, the selection includes Lazy Sunday Morning, Jazz Club, Beach Vibes, By The Fireplace, Springtime In A Park, Whispers In The Library and Bubble Bath all exclusively available in this outlet. The 165g cotton-made single-wicked candles (SGD95) have been made with a blend of high-quality mineral waxes and burns for 40 hours each.
Maison Margiela ‘REPLICA’ Fragrances is located at Ngee Ann City #B1-14, Singapore 238872.
