Another year and we're seeing the light at the end of the tunnel. As we prepare for our annual get-together (social distanced and all), we choose not to neglect the other half of a gathering, which are the drinks and games. After all, one needs to be a good host for these sorts of occasions. Martell has you covered on both fronts.
UK-based artist, Jacky Tsai, tackles this year's Martell special edition. Taking traditional Eastern artistic techniques and imagery and melding it with Tsai's Western sensibilities, we get a limited-edition design for the Martell Noblige cognac. Remixing Martell's swift emblem, Tsai takes us through a kaleidoscopic landscape that references the Tiger year.
And while you can get carried away by the artwork, there's another surprise. Scanning a QR code will unlock an AR experience that brings the bottle art to life. Here you'll see the brand's swift fly about the bottle before it settles into a tableau.
But hark, there is one more surprise.
Any purchase of a Martell product you make on Shopee and selected supermarkets will entitle you with a gift for the Chinese New Year. Here's the breakdown of what you can get: with a minimum of a bottle of Martell Noblige or Cordon Bleu 70cl purchase, you'd get poker cards. But if you get SGD588 worth of Martell purchases (both 70cl and 1L bottles), you get Poker Cards Set (worth SGD188). And if you get SGD88 worth of Martell purchases, you get the Mahjong Set (worth SGD288).