With a storied history, can Martell continue to preserve its heritage in perpetuum diemque unum? As one of France’s great cognac houses, Martell knows that survival depends on protecting its own investments. From the forests in the Cognac region to the winegrowers, Martell is pulling out all the stops to maintain its presence in the viticultural world.
Martell cognacs are matured in fine-grained oak barrels. Made from cecillus oaks, these barrels are essential to the ageing process; lending specific subtlety to each and every bottle. (Barrels that have reached their limits of usage, they are recycled into tools to protect the oak tree roots and for artistic creation.) As the oak is a precious commodity, Martell worked with France's National Forestry Office to preserving these majestic forests.
No expense is spared in protecting Cognac’s vineyards. Efforts to preserve the Cognac region’s terroir has resulted in 450 hectares of vineyards as sustainable. The House shares its expertise, taking lead to extend its eco-labelling across the length and breadth of the region’s vines.
Given the limited resources that our planet can yield, we cast our eye on the fashion industry. Reports showed that the fashion industry contributes to 8-10 percent of global carbon emissions and about 20 percent of wastewater. Add to that is a substantial carbon footprint in delivery and you have a problem that you can't ignore.
So, can fashion truly be sustainable?
To be truly sustainable, one has to eschew consumption but unless the majority of the populace decides to led a monastic lifestyle and be really comfortable in their birthday suits, that might be a hard hill to scale. So, the alternative is to lessen the burden of carbon impact. But how?
That's what the deliberation is about. In a collaboration with Martell, Esquire Singapore will host an intimate discourse with a panel of experts on how the fashion industry can keep to the path of sustainability. We want you to add in your two-cents on the topic, where the tallied results would be used to further the discussion.
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