Montblanc, that storied German purveyor luxury writing instruments, watches and accessories, has made waves today with the announcement that it has appointed a creative director in the form of Marco Tomasetta. The Italian designer, who has held positions at Prada, Chloe and Louis Vuitton, was most recently the creative design director of men's and women's leather goods at Givenchy, the French house well known for its iconic and incredibly popular 'It' bags.
Tomasetta will succeed Montblanc's current creative director, Zaim Kamal, who has been with the house since 2013, but the designer's background in luxury leatherwoods would suggest that Montblanc is looking to further unify its brand identity across its various categories. Indeed, Tomasetta will oversee teams not just in Germany, where its writing instruments are designed and manufactured, but also Switzerland, home of its watches, and Italy, where it produces its leatherwoods, though he himself will be based out of Paris, embodying this truly global approach.
The designer is understandably excited by the opportunity to take the artistic reins of such an internationally recognised brand, especially in a time of universal change and adaptation. "As a designer, writing and drawing are the starting points of any design process, which is why I was immediately drawn to Montblanc: fusing tradition with pioneering design," explained Tomasetta of his appointment. "I am looking forward to chatting a new creative vision for the brand that bridges icons with new design concepts across product categories that will appeal to this luxury business lifestyle mindset."
We are excited to see what lies ahead for Montblanc with Tomasetta in its creative driver's seat.
