How we define masculinity is fairly straightforward. It’s outlined by qualities, attributes or roles that are typically regarded as male. But for centuries, forms of hyper masculinity—such as physical strength, aggression and emotionlessness—have been displayed to present 'the ideal man'.
Today we recognise the yin and yang of man. He can possess raw sex appeal, be fascinatingly strong but also be flawed. And creating this portrait of modern man and redefining his sensuality is Dior, with the brand's updated fragrance of Dior Homme, which recognises that everything is changing and shifting for men.
A scent which mirrors the Dior man, Dior Homme embodies a multi-faceted masculine identity. He is a man of many nuances, carrying strength, determination and confidence in his tenderness. He declares his feelings and accepts his emotions, but is even more sensual and intriguing for doing so.
First introduced in 2005 and re-released in 2011, Dior Homme was reinterpreted by Dior Perfumer-Creator François Demachy. It is a day to night eau de toilette, which represents a rigorous and modern evolution of man within its iconic Dior Homme monolith.
Upon the first spritz, freshness pervades and bergamot bites, pink Peppercorn invigorates and Elemi imprints a lemony, citrus punch onto skin. Yet the story isn’t that simple and instantaneously, wood begins to dominate. With notes of Atlas Cedar, Cashmere Wood and Haitian Vetiver creating a complex, woody virility.
As masculine sensuality envelops and enfolds, so does Dior Homme. And sensual notes of Patchouli Heart, Iso E. A and musk also intertwine within the intensely woody, but wearable fragrance.
As the face of Dior Homme since 2013, Robert Pattinson continues to take us by surprise in the Dior Homme film, as he inhabits the soul of the Dior Homme fragrance. Radiating virility, strength and power Pattinson embodies the heroes of legendary American films: The New Hollywood of Scorsese and Coppola and their predecessors, Kazan and Ray as a sensual soul torn by opposing forces.
Within this film, we see Pattinson as a reflection of the fragrances main note, wood. He is both rough and smooth, strong and fragile, confident yet timorous, as is his masculinity.
The new Dior Homme (50ml) retails for $112 and is available at all Dior counters islandwide.