From Paris, we're now moving on to Milan for the fashion capital's inaugural Milan Digital Fashion Week. The four-day online event will see brands showcase a mix of men's spring/summer 2021 as well as men's and women's pre-collections. And on the first day, we're kicking things off with one of the biggest names in Italian fashion: Prada.
With the lack of a physical runway this time around, Prada has opted for a multi-interpretive format. 'Prada Multiple Views SS21' will see five different creatives—Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre—take on the singular statement of Prada's men's spring/summer 2021 collection and interpret it through a film each.
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A preview of Chapter 1 from the #PradaSS21 collection presentation interpreted by @WillyVanderperre.⠀ Congruent yet individually delineated, the collection is proposed in five chapters, which in turn are interpreted by five image-makers and artists.⠀ Discover #PradaMultipleViews at 2pm CEST on July 14 on Instagram.⠀ #PradaSS21⠀ #PradaMultipleViews
We're already able to see glimpses of what each individual has worked on but for the full five-chapter feature, we'll have to wait a bit more. Watch the Prada men's spring/summer 2021 fashion feature live here, as we bring you the action straight from Milan.
What: Prada men's spring/summer 2021 fashion feature
Where: Milan, Italy
When: Tuesday, 14 July 2020 at 8pm (Singapore time)