For the first time, Prada is taking the debut of its latest menswear collection out of its home base of Milan. The Prada men's spring/summer 2020 runway show will take place in Shanghai, China instead this season. The move coincides with the 40th anniversary of the sister partnership between Shanghai and Milan, which began in 1979.
While this certainly makes Milan Men's Fashion Week relatively empty this season—Salvatore Ferragamo and MSGM will both be showing their menswear collections in Florence—Prada will not be abandoning Milan entirely. In place of a fashion show, Prada will be holding an event during Milan Men's Fashion Week on 14 June 2019.
Be sure to catch this historic occasion live, and take notes of what to expect from Prada in 2020.
What: Prada men's spring/summer 2020 runway show
Where: Shanghai, China
When: Thursday, 6 June 2019 at 7.30pm (Singapore time)