Certain brands find success for purely aesthetic reasons. We’re talking labels that sell out plain white tees with the tiniest logo, hollow coffee-table books complete with the cover and spine of Kinfolk, and that one notable skincare brand whose hand soaps you see at almost every café.
We’re not diminishing the quality of said products, but their branding surely lends to a particular nuance that people want to emulate. Now, discreetly designed with a minimalist look is the latest series of soaps from PS.Cafe, which you probably wouldn’t have guessed is from the homegrown brand.
The longstanding restaurant has ventured from tote bags to truffle oil, but this limited-edition soap range sports a monochromatic scheme with only the hand-sprayed name on the bottle. What you can likely guess is that the soaps are inspired by different times in a day.
Reflecting their subsequent moods, 9:30 is called after the early awakening of senses; featuring a bright medley of grapefruit, blackcurrant, rhubarb, clove bud, geranium and magnolia. 4:31 carries the pick-me-up scent of fig nectar, spearmint, cucumber, maple syrup, tonka bean and bergamot. 11:52 blends a wind- down of cardamom, saffron, raspberry, amber, frankincense and guaiac wood.
It’s not to say each has to be used in accordance to the time of day, clearly (though you can, with each priced at SGD39 and the full set of three at SGD99). Be led by your preference for fruity, calming or earthy respectively.
All are created with botanical extracts including pure aloe and Japanese camellia sinensis, but what we like is the evident essential oil fragrance that permeates the nose even before the pump is pressed. In other words—yes, they smell like the spa.
Developed and manufactured in Singapore, PS. Fine Soaps are free of sulphates, formaldehydes, parabens, preservatives and animal testing. And packaged in stylish graphic modernity, they definitely pass the vibe check.
PS. Fine Soaps Urban Edition is available at select PS.Cafe outlets and the PS.Cafe Online Store.