As with most sneaker and sportswear brands out there, Puma is more than just mere aesthetics. Sure, the brand has had successful sneaker collaborations that has amped up its street cred (the latest being Puma x Maison Kitsuné), but Puma has had a longstanding history in running. For starters, there's Usain Bolt—only the world's fastest man—who broke sprinting records wearing a pair of Pumas in 2009.
While Puma's running line has always been an integral part of its line-up, it hasn't been that much of a focus of late; until now. Getting back to the sport, Puma has launched its latest running line: Puma NITRO. Consisting of four target-specific designs, the line is the latest and greatest in its performance running shoe offerings.
The basis of Puma NITRO is in the introduction of the NITRO foam that's in-built into every running shoe in the line. It's an advanced foam technology that's infused with nitrogen gas through an innovative process. This allows the shoes to be more responsive, fitted with better cushioning and give a more lightweight feel—all to achieve a more effortless run.
There's also the PUMAGRIP. As the name suggests, the durable rubber compound provides all-surface traction. This helps in making runs feel more grounded with a better grip across the different terrains that a runner may encounter. The PUMAGRIP is also part of the outsole of every shoe in the line.
Stack height: 28mm / 38mm
Weight: 218g (women's) / 268g (men's)
Best for: Runners looking for enhanced cushioning and speed across longer runs.
The Deviate NITRO is the flagship shoe of the Puma NITRO Run line. And that's mostly because of the inclusion of its new INNOPLATE technology. An internal composite carbon fibre plate acts as a lever, helping to propel the foot forward during the gait cycle to improve running efficiency. Think of it as a component that takes the best aspects of wearing a pair of running spikes and the propulsion that gives but in a pair of running shoes. The INNOPLATE gives runners quicker toe-off for more forceful motion with each stride.
Stack height: 16mm / 26mm
Weight: 148g (women's) / 179g (men's)
Best for: Runners going for fast tempo runs and shorter distances of up to a half marathon.
If the Deviate NITRO is best suited for longer distances, the Liberate NITRO is one for those gunning for shorter runs. It's similar in build to the former but without the INNOPLATE technology—accounts for the more lightweight feel.
Stack height: 23mm / 33 mm
Weight: 229g (women's) / 273g (men's)
Best for: Runners looking for proper foot alignment during runs.
No matter how your running form is, the Eternity NITRO has been specifically designed for stability and support. Its fitted with the all-new runGUIDE system that's not found on the other shoes in the line. The firm density rim of the runGUIDE system helps to ensure that the foot is properly aligned and remains centred through each stride.
Stack height: 22mm /32mm
Weight: 209g (women's) / 257g (men's)
Best for: Runners looking for cushioning and responsiveness.
If you're more focused on runs being more comfortable, the Velocity NITRO is it. Its sleek build is designed to give runners the optimal cushioning and responsiveness they'd need through unexpected and changing terrains, while still having that same experience of the Puma NITRO line.
Puma is celebrating the launch of Puma NITRO with the Deviate Challenge. Purchase a pair of Deviate NITRO from Puma stores (16 April to 16 July 2021) and complete 600km in total by 31 December 2021 using the Puma Trac app, to qualify for a free one-for-one exchange for a new replacement pair. Why 600km, you ask? That's because it's the universal standard of the average lifespan of a pair of running shoes before it needs to be replaced. In other words, Puma is pretty committed in ensuring that your runs are as optimal as they can be.
For those who prefer to try the Deviate NITROs, the brand is organising runs—2.4km, 5km, and 7km—at the 100 Plus Promenade at the National Stadium. Held on 15 and 16 May 2021, test out the Deviate NITROs in a real running environment while running with some fitness personalities the likes of Isa Halim and Jon Phay. Stay tuned to Puma's Facebook page for more information and to sign up.
The Puma NITRO Run collection is now available at Puma retail stores and Puma.com.