More often than not, the magic of cinema has influenced fashion brands to look at things from a whole new perspective. Fashion has become an outlet for creative expression, transcending merely clothing with a move towards story-filled narratives. In turn, we find often ourselves more drawn into a collection through the way a fashion film is shot or how its elements affect our senses and emotions.
Italian brand Salvatore Ferragamo continues its long association with cinema and filmmaking with the campaign for its autumn/winter 2021 collection. Following a spring/summer 2021 fashion film directed by Italian filmmaker Luca Guadagnino, this season's striking, bold-coloured collection was brought to life by Wim Wenders, a German filmmaker with three Oscar nominations under his belt. The 75-year-old also deftly works with photography as his medium, capturing desolate landscapes to the themes of memory, time, loss, nostalgia and movement—making him an ideal candidate to envision the collection's present-future narrative.
The two-minute fashion film—titled A Future Together—showcases the brand's Future Positive collection and centres around a love story as portrayed by Swedish actor Felix Sandman and Italian actress Gaia Girace. A Future Together was directed in a story-within-a-story concept with both main characters finding themselves attracted to one another while being the ones 'filming' models in the collection looks.
Throughout the film, these two stories play out and run seamlessly alongside each other, drawing you in with the somewhat innocent beginnings of a future romance while at the same time, showcasing the modern silhouettes and textures of the collection. And with modern landscapes as well as sci-fi intricacies set as the backdrop for the film, it reaffirms Salvatore Ferragamo's collection for the season—one that's about glimpsing into the future while being in the present.