Brand ambassador appointments are nothing new—in fact, they're quite a regular occurrence nowadays. What's unusual and quite rare are instances where multiple brand ambassadors are announced on the same day and by two very different brands.
But that's the beauty of appointing a brand ambassador. One is carefully chosen based not only on popularity and personal achievements in the space that they inhabit, but also by how they fit in with the brand ethos and aesthetic. Hence, even when Burberry and RIMOWA announced their newly crowned brand ambassadors on the same day (8 March 2024), the distinction was very clear.
Irish actor Barry Keoghan, known for his roles in movies such as Christopher Nolan’s Dunkirk, Martin McDonagh's The Banshees of Inisherin, and most recently, the highly talked about Saltburn, has had many affiliations with Burberry. The BAFTA winner was a guest of the brand for the 2023 Met Gala (dressed in an attention-grabbing outfit featuring chief creative officer Daniel Lee's reworked Burberry check), and opted to wear Burberry to the European premiere of Apple TV+'s Masters of the Air and the 2024 BAFTA Film Awards. If you've been following the Burberry runway shows closely, you would have also spotted Keoghan on the front rows of the Summer 2024 and Winter 2024 shows.
Keoghan's brand ambassadorship seems like a longtime coming then. "I've been a fan of Burberry for many years now. It's such an iconic heritage brand with innovation at its heart, and a commitment to supporting arts and culture. I'm very excited to be a part of this next chapter," he says.
Trust the King of Mandopop to be a fitting ambassador for RIMOWA. Jay Chou confesses to be a longtime fan of RIMOWA: "As I travel around the world, my RIMOWA suitcases have been trusted companions that I share precious memories with. They've accompanied me not only in professional settings but during other travels too, as I delved into new realms to seek out new inspiration." If you're still in doubt about the authenticity of Chou's affinity for RIMOWA, one of his own was showcased as part of RIMOWA's 125th anniversary exhibition SEIT 1898 back in 2023.
Chou is now part of the latest instalment of RIMOWA's Never Still campaign. As an overarching narrative that defines travel not only as a means of personal advancement, but also a catalyst for inner transformation, Chou's campaign sees him relating travel to his musical endeavours and the boundless inspirations that being "never still" offers. "Melodies know no rules, stories unfold spontaneously," he says as he's captured navigating the streets of London (no doubt one of many cities the seasoned entertainer has travelled to) with a RIMOWA Original Cabin in Titanium.
Edited by Asri Jasman
If you're already feeling the blues about being officially back to work after a weekend of some intense New Year-partying (the hangover doesn't get any easier, does it?), RIMOWA is turning those emotions into something more pleasant. That's right, a few days in to 2024 and we're already getting a new colour for the RIMOWA Essential series.
Like the many other colours prior, Sea Blue takes inspiration from the myriad of destinations that a RIMOWA luggage could potentially bring one to. While the rest may have been more specific in their points of reference, Sea Blue takes a more generic approach but one that just about anyone can appreciate. The regenerative influence of the sea—pretty appropriate given the new year—inspired the soft, pastel-hued Sea Blue that's still richly saturated yet calming at the same time. It's best captured in the series of shorts lensed by Francesco Nazardo. Set against the interiors and poolside of a 1950s home located in the outskirts of Barcelona, the Sea Blue series is beautifully highlighted as a soothing accessory.
If you're already familiar with RIMOWA's Essential series, its interior remains dependable as ever albeit slightly reworked. What used to be two separate compartments divided by the brand's adjustable Flex Divider, one side is now equipped with fully zipped lining designed for more secure storage. The main compartment (where the telescopic handles are housed) is separated by the Flex Divider that's also fitted with a zipped compartment enough for small loose items.
Aside from the main trio of the Essential collection—Cabin, Check-In L, and Trunk Plus—Sea Blue is also available in a range of travel accompaniments. A toiletry pouch and packing cubes in three different sizes complete the offering meant to help make organisation a breeze.
Question now is: Where's the destination?
The RIMOWA Essential collection in Sea Blue will be available in boutiques and online from 4 January 2024.
The dents and scuffs on an aluminium RIMOWA luggage tell stories. Like unintentional tattoos (unless you’re deliberately exerting force on your RIMOWA, which isn’t something anyone in their right mind does), they are truly individual and unique. They’re natural markings of the physical journeys it has gone through every time you boarded a coach, train, ship or plane.
“We consider scratches and dents that appear as the suitcase’s patina,” expresses RIMOWA. It’s almost unheard of that a luxury brand encourages the wear of its products, especially given how the price tag of luxury pieces conjures up a sense of preciousness. Yet, it’s a testament to the craftsmanship that the German brand applies to its landmark hardwearing luggage designs, including the industry-changing polycarbonate innovations that it pioneered in 2000.
RIMOWA’s journey of materiality is a reflection of the centuries-long evolution of travel itself. Its founding in 1898—then named after founder Paul Morszeck—was centred on luggage made of hardwearing wood cleverly constructed to be stable and lightweight. In 1937, RIMOWA launched its first aluminium trunk, an innovation inspired by the use of duralumin (a hardy and lightweight aluminium-copper alloy) in German aircraft. And with baggage weight restrictions becoming a modern travel concern, its introduction of polycarbonate as an engineered solution was nothing short of revolutionary.
There is almost an obsessive need for the brand to constantly craft out designs to solve industry-specific issues. RIMOWA, in 1976, developed waterproof cases to give photographers venturing out into unpredictable environmental conditions a reliable means to protect their equipment. One of the brand’s most iconic creations, the Pilot Case, was specifically designed with a hinge that allows it to be opened from the top to make its contents easily accessible by pilots in the cockpit. Then there were cases for violins, cases to fit one or 12 bottles of wine, poker attachés, watch cases and a slew of other pieces made for very specific functions—all to make one’s journey more seamless and elevated.
The proof is evident in the scores of individuals who have made RIMOWA part of their journeys. Its recent Seit 1898 touring exhibition showcased a number of well-used RIMOWA cases (owned mostly by noted international creatives), each marked by the numerous memories and experiences shared. Dents, scratches and even scuffed up stickers on the luggage add character to otherwise cold inanimate objects, not to mention stand as testimony to RIMOWA’s durable craftsmanship.
So serious is its commitment to ensuring each RIMOWA luggage builds a lifetime of memories, that the brand began offering a lifetime guarantee earlier this year. Luggage purchased from 25 July 2022 are now automatically protected by the brand for the entirety of its lifespan. Any functional issues that arise throughout a luggage’s life, henceforth, will be covered under this new directive. This means that aside from any cosmetic wear and tear, misuse or abuse, RIMOWA is dedicated to making sure that your luggage functions as originally intended, for as long as possible. Items outside of the brand’s regular luggage catalogue—from eyewear to tech accessories to special edition suitcases—are protected in a similar capacity for two years.
A RE-CRAFTED programme has also been introduced. While it is a sustainability-driven initiative by the brand to extend the life of pre-loved RIMOWA pieces, it can also be considered as an adoption of someone else’s memories. RE-CRAFTED pieces retain most of the original façade (dents and all) and depending on the condition of its other elements, they’re either cleaned and fixed or completely replaced to ensure that the piece is fully functional and just as reliable as a new RIMOWA piece.
There is no definitive answer to what a RE-CRAFTED piece might have gone through—the places it’s travelled, situations it’s caught in, or perhaps the number of times it’s made its way to an unintended destination (it happens). Therein lies the beauty.
What is next for RIMOWA? There’s no crystal ball to read. But if history tells us anything, the brand is probably already cooking up the next evolution of travel—experimenting and perfecting every nuance before officially releasing it to the public. It’s perhaps a seemingly endless journey for RIMOWA with its destination unknown. But then again, as they say: It’s not the destination that matters, it’s the journey.
RIMOWA expands its "Never Still" campaign with the introduction of three more faces to its fold: Blackpink's Rosé, French footballer Kylian Mbappé, and Formula One athlete Lewis Hamilton. The three global icons embody the campaign's latest chapter of travel being more than just for personal advancement, but also an impetus for inner transformation. The campaign's film is scored by Hans Zimmer who created four bespoke tracks in total—one for a collective campaign video, and one for each solo short film.
The nominees for The Fashion Awards 2023—formerly known as the British Fashion Awards—are in. The list of nominees for "Model of the Year", "British Menswear Designer", "British Womenswear Designer", "New Establishment Menswear" and "New Establishment Womenswear" awards were shortlisted by the British Fashion Council together with key press and buyers with in-depth knowledge of the industry. The winners will then be decided by a committee of 1,000 members, with the "Model of the Year" winner determined by public voting for the first time. Up for "British Menswear Designer" are Kim Jones for Dior Men, Martine Rose, Steven Stokey-Daley for S.S. DALEY, Grace Wales Bonner for Wales Bonner, and Kiko Kostadinov.
The Fashion Awards 2023 is scheduled to happen on 4 December 2023 at London's The Royal Albert Hall.
Le Bristol Paris has announced another fashion collaboration. This time, the Parisian hotel is partnering up with Californian brand Sporty & Rich on a range of co-branded ready-to-wear and accessories. Find a a selection of timeless apparel from tees to jumpers and sweatpants as well as caps, socks and other accessories. Each piece is crafted from premium, natural materials and reflects the elegant and sophisticated aesthetic of both brands.
The Le Bristol Paris x Sporty & Rich capsule collection launches 27 September 2023 at Le Bristol Paris Boutique as well as on sportyandrich.com.
The Givenchy boutique in Paragon has officially reopened to reveal a renovated aesthetic that matches current artistic director Matthew M. Williams' vision for the luxury fashion house. Two sculptures in collaboration with British artist Ewan MacFarlane (this is not the first time that Givenchy has collaborated with the artist) add dynamism to the boutique's windows with their atypical postures positioned alongside the house's pieces. The boutique stocks the full range of both the men's and women's collections as well as exclusive capsule collections.
Former Dior artistic director Marc Bohan died on Wednesday in Châtillon-sur-Seine, France. He was 97. Bohan served as artistic director for nearly three decades, succeeding Yves Saint Laurent in 1960. Prior to that, he was already designing for the house since 1958. It was during his time as artistic director that the first iteration of menswear for Dior, Christian Dior Monsieur, was conceived in 1970.
The iconic red logo unmistakably identifies the camera as a Leica. But beyond that signifier, a Leica camera is well respected for its exceptional quality, outstanding lenses, and user-friendly design. The SL2 camera doesn’t disappoint. As the only mirrorless full-frame camera, it has a customisable interface and the ability to shoot up to 187 megapixels—perfect for capturing picture-perfect moments.
The Dyson Zone Absolute+ extends the company’s endeavour to add ground breaking design to everyday items. Its entry into the sound space looks like something from Mortal Kombat. The headphones are packed with advanced noise-cancelling capabilities and a full audio spectrum, allowing you to experience the highs and lows of any playlist. But it’s the first-of-its-kind detachable filtration system that sets it apart. The electrostatic filter ensures the removal of 99 per cent of ultrafine particles, making this more than just an audio device.
Oakley is elevating its design game with this pair. Beyond the athletic practicality and style you’ve expected from any Oakley, this boasts an O Matter frame material and Sutro Lite Prizm Road that provides durability and all-day comfort. It’s perfect for sports, but you can also confidently walk around in style while shielding your eyes from the assault of UV rays.
Like something out of a sci-fi film, the egg-shaped speaker remains Devialet’s hallmark. Always at the forefront of innovation, the Phantom 1 now comes in a livery other than the original white. While the design is eye-catching, watching the woofers dance in synch with the music is another draw altogether.
A fragrance is more than just its scent—how it is housed matters too. Guerlain’s Aqua Allegoria series features a unique screw-top flaçon embellished with gold honey comb trims as a nod to the house’s bee motif. Since 2022, the bottle has been produced using 15 per cent PCR glass—proof that even signature looks can be improved on using more environmentally friendly materials. In keeping with its celebration of nature, the Nerolia Vetiver Forte balances intense neroli with the smoothness of fig.
Even in the same tone as the rest of the shoe, the unmistakable check mark designates this as a Nike, a legendary AJ1 no less. Named after basketball legend Michael Jordan, the shoe remains every sneakerhead’s favourite, transcending the sport. Wear it with any outfit—whether a basketball jersey or a classic suit and white button-up shirt—and experience just how versatile it is.
Fun fact: while RIMOWA is known for its iconic grooves, they were only added 13 years after the brand launched a lightweight and durable aluminium suitcase. Rimowa’s Pilot Case is one of its flagship styles that has become a dependable travel companion for a range of creative types. It’s been recently revived with a more organised interior to help make every journey a breeze.
When Jonathan Anderson assumed the role of creative director at Loewe, the Puzzle bag was his first handbag design for the brand. The construction and details were inspired by origami, with the 75 separate pieces of leather displaying the kind of craftsmanship that Loewe continues to excel at. Like many icons, it’s been interpreted in myriad ways since, but the original remains an instantly recognisable classic.
James Bond only wears one watch, and that is the Omega Seamaster. The iconic timepiece is a testament to Omega’s exquisite watchmaking capabilities. The 75th anniversary iteration features impressive new details, like the signature summer blue wave dial with laser-engraved waves that reflect its ability to withstand the pressures of the oceanic depths—undeniably a remarkable piece of engineering.
There’s a certain taste to The Macallan that is unique to the brand. Take this Double Cask that is aged for 18 years in American and European sherry-seasoned oak. Fusing the delicate vanilla from American oak with the subtle spice of European oak, the 18YO achieves a remarkable depth of character. And with great character often comes great conversations.
Photography: Jaya Khidir
Styling: Asri Jasman
Styling Assistant: Lance Aeron
