The Golden Duck brand is synonymous with its salted egg yolk potato chips. Then over the years, it started adding new flavours to its repertoire, the last being the Sichuan Mala Hot Pot. Recently, the company held 'The GreatSnack Showdown', which allows the public to vote for their next snack flavour.
Held over three weeks, the public chose tom yum. With over 12,000 votes cast, tom yum garnered 38 percent of the tally, while laksa was a close second with 33 percent and beef rendang with 29 percent. (It's not out of the question to assume that we can expect a laksa-flavour snack coming our way soon.)
Called the Tom Yum Goong Gourmet Mix, this snack is a collaboration with Chef Nooror from Blue Elephant Royal Thai Cuisine. Instead of the usual potato crisps of fish skins of prior flavours, now we have three unique ingredients of lotus root crisps, oyster mushrooms and shrimp heads. You think you know what tom yum chips tastes like but its a different experience when you're experiencing the salty, spicy and sweet notes from the desiccated prawn heads that you've between your teeth.
Also making its debut is the spice booster pack found in each package that lets you increase the level of spiciness (the opportunistic side of us, use the spice packs for other lesser potato crisp brands out there).
There is a competition to go along with the Golden Duck Tom Yum Goong Gourmet Mix campaign. Called 'Chase the Gold', the public can find randomly placed 'golden spice packs' inside each Tom Yum Goong Gourmet Mix package. The more 'golden spice packs' you find, the better you chances of winning SGD555 (one 'golden spice pack' will nab you SGD20; two packs get you SGD60; three equals SGDSGD120; four SGD200 and five 'golden spice packs' will nab you SGD555).