Yeah, that's right: a MFing elephant.
This sweet-ass majestic beast in question is none other than the Night Safari’s iconic Asian elephant, Chawang. As the Night Safari’s largest resident bull elephant since 1994, Chawang has sired five elephants, contributing to the genetic diversity of Asian elephants under human care. Chawang's kind is also listed as endangered in the IUCN Red List of Threatened Species. Habitat loss and human-elephant conflicts topple the wild population by at least 50 per cent over the last three generations; the bull elephant number plummets still.
But what Xiaomi's adoption of Chawang means is that the company's contribution would be funnelled towards the care and welfare of Night Safari’s animals, including providing nutritious diets and world-class healthcare. It also funds education and conservation programmes by Wildlife Reserves Singapore like the rehabilitation of rescued wildlife and efforts to protect threatened species in Singapore and South East Asia.
“We’re excited to be partnering with Wildlife Reserves Singapore for this meaningful project," Yap Kian Yee, Head of Sales, Xiaomi Singapore says, "Xiaomi has always played an active role in giving back to our Mi Fans, consumers and the community we operate, working with wildlife organisations to play our part in preserving Mother Nature. Hopefully, through our adoption of Chawang, we can help raise the profiles of these endangered species through various programmes to highlight the importance of wildlife conservation amongst locals."
This adoption is in conjunction with the Mi Fan Festival, which is an event for adherents of the label. That's right, there is a group of die-hard fans of Xiaomi, which goes to show that there will always be a tribe out there for you. Like a Grateful Dead concert filled with Deadheads or The Gathering of the Juggalos attended by… uh, Juggalos.
The Mi fans were loaned Xiaomi's flagship smartphone, the Mi 11, to use at the Night Safari. Utilising the night mode capabilities of the Mi 11, Mi fans were able to capture images at the various animal exhibits under minimal light.