It’s safe to say that Nike is no longer solely for those who engage in sports. The brand’s offerings over the years have expanded to include a range of technical as well as lifestyle-skewed lines such as the Nike ACG (an acronym for ‘All Conditions Gear’ consisting of all-terrain and all-weather pieces), the specialty streetwear line NikeLab, and of course, its almost daily drops of some of the hottest sneakers out there.
To make accessing all these different areas that make up the entity that is Nike seamless, the brand has just launched its Nike App for Southeast Asia and India.
If you’re already an avid user of Nike’s other apps including Nike Run Club and Nike Training Club, the Nike App serves as the all-access medium for all things Nike and on a larger scale than the aforementioned apps. While the former are more sport specific, the Nike App streamlines all of the brand’s different facets into one easy-to-use application with user personalisation in mind. Depending on the kind of athlete or general consumer you are, the Nike App allows you to choose what you want to see and be notified on all of them while using the same free Nike membership account.
On the shopping front, the Nike App keeps track of one’s interests and preferences. Upon activating it for the first time, the app sets parameters by asking for a user’s product interests. These include categories such as menswear, womenswear and kidswear, before delving into the various Nike sub-lines and sport-specific lines. It’s all needed to better the online shopping experience with targeted rewards and products, and topped off with fast and secure checkout.
In addition to that, members can also access exclusive, members-only products—not limited to just the brand’s latest innovations. There are birthday-related deals and rewards too.
But beyond shopping, the Nike App is a gateway to original Nike content. Running enthusiasts are able to benefit from running guides as well as uplifting stories to keep one motivated, while yoga practitioners can gain access to playlists and technique videos. And if they’re not on the Nike App itself, these content will forward users to the necessary Nike-owned apps for more in-depth experiences.
And when events can once again become as large-scaled as they used to be, members can book their spots and attend them, joining the rest of the Nike community.
For the true sneakerheads, the Nike App is separate from the SNKRS Web platform. The latter still remains the foremost authority on coveted sneaker drops, but that doesn’t mean that it won’t be streamlined into one in the not too distant future. But together, both the Nike App and SNKRS Web ensures that you’re kept in the loop.
At the end of the day, the goal of the Nike App is to help enhance our lives through consistent motivation for us to keep moving—an essential aspect of today considering our more sedentary lifestyles. Be it by buying a new pair of kicks, learning to better our running methods, or being more aware of our mental health, the Nike App is poised to be that one-stop destination.
The Nike App is now available for free on the Apple App Store and Google Play Store.