On the 12th and 13th of May, history will be made as Phillips Auctioneers uncovered a vintage wristwatch so rare it’s nicknamed “The Unicorn.” It is a Rolex Daytona reference 6265 made uniquely in white gold. Based on collective research by the experts at Phillips, this is the only known vintage white gold Rolex Daytona that currently exists. Literally one-of-a-kind, this watch was made in 1970 at the bequest of a German retailer on behalf of a VIP client. Phillips Auctioneers expects this piece to sell for at least 3 million Swiss francs.
Senior consultant for Phillips Auctioneers and superstar auctioneer Aurel Bacs mentioned in several interviews that it is exceedingly rare that such a watch would appear on the auction block. The current owner of this piece had no plans to sell the watch but eventually changed his mind on the condition that all proceeds of the sale would go to a charity benefiting children—Hans Wilsdorf will be so proud.

Other outstanding lots include the Rolex Daytona reference 6262 known as “The Exotic Flat” which is a rare variant of the exotic Paul Newman dial. Maintained in excellent condition, this watch dates back to 1971 and comes with unique flat sub-dials unlike other references. It is expected to hit at least 150,000 Swiss francs.
Another lot that’s likely to cross the million-dollar mark is the Rolex Daytona reference 6263 “The Oyster Sotto” made in 1969. Estimated to hit anywhere between 1 and 2 million Swiss francs (perhaps more) the Oyster Sotto variants are the most unattainable and hence most sought after of all Paul Newman Daytonas.
A total of 32 Rolex Daytonas will be up for sale. Visit the online catalogue here.
Right after Daytona Ultimatum is the Geneva Watch Auction: Seven, where 185 beautiful and carefully curated vintage timepieces will be up for bids. Brands include Heuer, Longines, Breitling, Cartier, Vacheron Constantin, IWC, Panerai, A. Lange & Sohne, Audemars Piguet, Jaeger-LeCoultre, Universal, Blancpain, Omega, Breguet, Ulysse Nardin, independents like FP Journe, Ludovic Ballouard, De Bethune, and URWERK, and of course the two major auction staples, Rolex and Patek Philippe. Online catalogue here.
Highlights include a Patek Philippe reference 2499, itself unequivocally sought after thanks to its large (for its time) 37.5mm case, complicated movement, and ultimate rarity. This specific piece had never before been seen in public and is the only one known with a champagne coloured dial. This is a custom made dial and the watch comes with the original certificate and correspondences between the first owner, retailer and Patek Philippe from 1979 to 1981.

Breguet aficionados should keep a close eye on the selection of vintage Type XXs on offer while Omegamaniacs can look forward to Lot 160, a 1960 white gold Omega wristwatch retailed by Tiffany & Co and owned by the King of Rock and Roll himself, Elvis Presley. A gift from RCA Records in 1961 for crossing the 75 million mark in record sales, this watch bears an inscription on the case back that reads: To Elvis, 75 Million Records, RCA Victor, 12-25-60. It is estimated to sell between 50,000 and 100,000 Swiss francs.



Another lot that's been owned by a celebrity is the URWERK UR-110 PG worn by Robert Downey Jr in Spiderman: Homecoming whilst playing Iron Man Tony Stark. This limited edition pink gold and black PVD titanium watch is estimated to sell between 50,000 and 100,000 Swiss francs.
Daytona Ultimatum and The Geneva Watch Auction: Seven will take place over two days on 12th and 13th May, beginning with Daytona Ultimatum on 12th May at 4pm CET. The Geneva Watch Auction: Seven will start immediately after. It continues on 13th May at 6pm CET. Both auctions will take place at the Hotel La Reserve 301 Route de Lausanne, Geneva.
Follow the auction ‘live’ on Phillips Auctioneers’ digital saleroom here where you can bid in real time online. You could also place an advance bid on the Phillips website. Alternatively, you may participate via the Phillips mobile app downloadable on the App Store or the Android Play Store.