Tommy Hilfiger is one of the few brands out there that have been continuing with a 'see-now-buy-now' approach (the brand refers to it as 'TommyNow') to runway shows. While a vast majority will be showcasing their offerings for the autumn/winter 2020 season, Tommy Hilfiger will be setting the stage for a spring/summer 2020 collection that will be then immediately available in stores and online.
This time, the American brand is closing the third day of London Fashion Week after launching previous collections in various cities around the world. The spring/summer 2020 runway show will also mark the return of a collaboration with Lewis Hamilton, as well as an extension of said collaboration with singer-songwriter H.E.R. The TommyxLewisxH.E.R collection is said to be made with 100 percent organic cotton, in line with Tommy Hilfiger's strive for sustainable production processes.
Want to be in on the action? Watch the Tommy Hilfiger spring/summer 2020 runway show live here, as we bring you the fashion straight from London.
What: Tommy Hilfiger spring/summer 2020 runway show
Where: Tate Modern, London
When: Monday, 17 February 2020 at 4am (Singapore time)