Collaborations are often very cleverly orchestrated at Valentino. Think back to its branded Birkenstocks, artfully designed prints with Japanese brand Undercover as well as artist Roger Dean, and most recently, a series of (sold-out) sneakers with Onitsuka Tiger. They're not done just because collaborations are an ongoing trend among storied fashion houses; each one is part of a collection's larger narrative.
Valentino's latest collaboration is no different than its other artistically inclined ones in the past. But this time, used to highlight the beauty of individual artistic expressions in order to tell a story.
The Valentino Garavani SuperVee series of accessories was first launched in 2019. And just from one look, you'd easily be able to tell how it got its name—the V-logo that's inspired by a 1968 Valentino archive, is front, centre and supersized. It's so prominent that you could liken it to Superman's chest insignia, an instantly recognisable motif that's hard to miss. Perhaps, that's the immediate connection between the SuperVee and Valentino's latest comic collaboration.
Tapping on the artistic skills of three young illustrators, the Valentino Garavani SuperVee Comics is a project told in three chapters with each one interpreted by a different illustrator. They all hail from different parts of Asia—Japan, China and Korea—but collectively share a love for comics. Tokyo-based Mebachi, China's Felicity Bang, and Seoul-based Kim Jung-Youn, help visualised the narrative as conceptualised by Italian journalist Jacopo Bedussi. It's a modern love story involving social media and a chance encounter, with the three main characters sporting Valentino Garavani SuperVee and a smattering of other Valentino Garavani accessories peppered throughout.
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Valentino Garavani #SuperVee Comics For an all new project, the Maison has partnered with illustrators to each tell part of a larger story. In the final chapter of #SuperVee comics, Kim Jung-Youn (@vagab) takes us inside VCLUB, where our two main characters finally have the chance to let loose. Suddenly, though, the music changes… Discover the rest of the story as it is posted here on Instagram, and shop the Valentino Garavani #SuperVee bag, available on Valentino.com through the link in bio. 발렌티노 가라바니 #슈퍼비 코믹스 메종 발렌티노에서 일러스트 작가들과 협업하여 새로운 프로젝트를 진행했습니다. 하나의 스토리를 한국, 중국, 일본의 세 작가가 나누어 작업한 #슈퍼비 코믹스를 선보이며, 마지막 챕터에서는 한국 작가 김정윤(@vagab)이 우리를 VCLUB 안으로 데려갑니다. 여기서 우리의 두 주인공이 마침내 만나고 갑자기 음악이 바뀌는데… 나머지 이야기는 발렌티노 인스타그램에서 만나보세요.
The comic styles are visually distinct chapter to chapter. From Mebachi's anime-styled illustrations (complete with those signature expressive details), to Bang's more Western comic aesthetic, they vary in how each character is interpreted, down to even the body image and proportions.
It's a representation of how even with the same medium, there's more than one way of executing an idea, based on one's lived experiences and influences one encounters in life. Different but still nothing short of remarkable. And we're all the better for it.
The Valentino Garavani SuperVee Comics project is available at valentino.com.