While it's true that a bulk of the collections showing right now are for the spring/summer 2021 season, there are a few brands that are opting to focus on pre-collections. Versace for example, is set to showcase its cruise 2021 collection but only a preview of what's to come.
The fashion house announced that the live preview of the Versace Flash collection will feature British rapper AJ Tracey who will also be debuting a new song. The live performance will be accompanied by models wearing pieces from the Versace Flash collection that is scheduled for an August release in Versace boutiques. And at the same time, Versace will also be shooting the actual campaign for the collection—offering viewers the world over a behind-the-scenes look at how a Versace campaign is done.
Watch the preview of the Versace Flash collection here as we bring you the action straight from Milan.
What: Versace Flash collection live preview
Where: Milan, Italy
When: Thursday, 16 July 2020 at 9.30pm (Singapore time)