Menswear fans, rejoice: Viktor&Rolf is back! Having discontinued their seasonal ready-to-wear collections in 2015 due to fatigue and a disillusionment with the fashion system, the designers explained to WWD: “It’s a personal journey and it’s a personal experience that we have had, and now we are trying to find a new way of doing business, of using our creativity.” Since then the Dutch brand, by Viktor Horsting and Rolf Snoeren, has been focused on the creative side of fashion as the subject of an exhibition, which began in Melbourne and was later shown in Rotterdam, and on haute couture, that most rare and magical design practice that allows fashion to exist outside of the seasonal production cycle.
That their recognition that something was amiss in the industry would become so prescient, and so widely and collectively embraced five years later, seems a fitting time for their return to the world of menswear – this time, at their own pace, and with a renewed and refined outlook and how the business might operate. And so, following an initial preview earlier this year, Viktor&Rolf has now released its first collection under the banner of Mister Mister. Like much of their work over the past two-and-a-half decades, Mister Mister mirrors the designers’ personal style and how, over the years, that aesthetic has evolved from buttoned-up dandy to something more casual. In this way, classic suits are crafted in playful patterns, while more casual garments feature formal detailing.
This time around, Viktor&Rolf’s men’s ready-to-wear line is made possible via a worldwide licensing and production partnership with Tokyo-based Shiffon Co, which has developed an in-house integrated system for product development, production, sales and promotion. For Viktor&Rolf, this means the designers can focus primarily on the creative aspect. Viktor&Rolf Mister Mister can be found online at Farfetch.