Let us consider the sheer ubiquity of cellphones. The market is flooded with them. Pocket computers that send messages, stream films, take photos and videos… oh, and even allow you to converse with people. Y’know, like a phone.
The point is that because of how common cellphones are, companies are trying their damndest to get you to shell out serious coin for their product. We look at vivo and its X60 Pro phone.
To be fair, vivo isn’t a brand that doesn’t scream premium, let alone cellphones. If anything, when I type in ‘vivo’, it comes up with this:
These days, phone companies are trying to get some of that sweet brand recognition. vivo went ahead and became the official smartphone of UEFA EURO 2020. This is a shame because they could have sponsored the animated film, Vivo, instead. I mean, Vivo the monkey using a vivo phone? You can't buy that kind of branding.
But the UEFA EURO 2020 can only get you so far. You also need to give the public something to talk about. Enter the X60 Pro, a that is so audacious, in both its camera system and the price. At SGD1,199, it might give you pause but the phone camera is something else… so the question is: is the X60 Pro camera enough to sway you into parting a good chunk of change for?
Let’s look at the design. Replicating the look from the X50, the X60 Pro is svelte, the sort of thin that your friends would be concern about but just barely. Given how slim it is, you'll be surprised by the slight heft. With its curved edges, the X60 Pro sits in the hand comfortably. (There's that raised camera module at the rear, which bugs me to no end because it's not flushed but if you're gonna have a souped-up camera system, the exterior can only do so much. Colour-wise: the phone comes in either Shimmer Blue or Midnight Black, the former looking like the seashell when held just right under the afternoon sun.
The X60 Pro comes with an ample 6.56-inch AMOLED display with a Full HD+ resolution. When it comes to refresh rate, the phone can switch between 60Hz and 120Hz to save on battery life.
There are three rear cameras (48MP; 13MP; 13MP) and a 32MP front camera. Working with optics giant, ZEISS, the camera-focused X60 Pro impresses with its camerawork. There's the ZEISS Biotar Portrait Style mode, which lets you fiddle with the centre sharpness and this swirly bokeh for your customised professional portraits. Another feature, the Night Time mode, nudges the X60 Pro to the forefront of phone camera systems with night shoots capturing more even with minimal illumination.
For anyone who has the shakes or just fancy themselves as a burgeoning director on a budget you're gonna love the built-in gimbal. With the VIS 5-axis video stabilisation tech (which adjusts the lens to counter shaking) your recorded videos will look smooth.
“I contain multitudes” goes that bit from that one Walt Whitman poem that you’ll sometimes find on Karen’s IG page. But not the X60 Pro. With a heavy emphasis on the camera system, the phone is found wanting in other areas like wireless charging and an IP rating. I suppose, there are only so much you can fit into a smartphone. For now this is the best cellphone out of vivo and by then it would have cornered a nice plot of the smartphone market.
The vivo X60 Pro retails from SGD1,199 and is available at authorised retailers.