These days, it’s no longer just shoes but watches too that people look at for clues about our personality—and the size of our bank accounts. That’s why big-time collectors tend to be more than a little secretive about what they have. But still the question remains: Do you know what people think when you’re wearing a Rolex Daytona versus an Omega Speedmaster Moon Watch? Or a Patek Philippe Nautilus versus a Tudor Heritage Black Bay? It’s time to do some decoding.
If you wear a Rollie
Rolex wearers make up vast numbers and they fall into two opposing camps. They’re either absolute newbies or complete experts on watches. Strange but true, and there’s a clear explanation. People inevitably start out with Rolex, then as they begin to discover more about watches, move on to other niche or specialty brands, but they always circle back to Rolex at the end. Being mainstream doesn't matter anymore.
If it’s Patek or nothing
Patek Philippe owners are an eclectic bunch. Some got into the brand through years of collecting and hence have amassed lots of knowledge and experience, while others are very wealthy but not at all watch-savvy. Nonetheless, Patek-ownership suggests a sizeable annual disposable income so these guys are clearly not rank-and-file. If they are, then there must be an alternative (large) income stream.
If you’re an Omegamaniac
Watch enthusiasts who are big on Omegas see themselves as intellectual collectors and they definitely dig history. Completely different from people who buy an Omega as a fashion statement (let’s skip ahead of those), they’re also always waiting for a chance to share their passion with anyone who would listen and love recounting the story of how the Speedmaster was the watch that went to the Moon.
If you’re into snowflakes
That is not to say you’ve got a thing for millennials. Rather, you’re into the snowflake hand cult that’s synonymous with Tudor watches, particularly the Heritage Black Bay and Pelagos. Who knows you might have also landed a vintage Tudor Submariner—the original snowflake. Comfortable in their own skin, Tudor lovers revel in the fact that their watches are as good as Rolexes but cost way less. They also know that prices for Tudors are on the up and they’re glad to have caught the wave early.
If you don’t believe in excess
Chances are your watch costs no more than $300 and that’s probably the highest you’ll go because there’s more to life than luxury goods… plus you’ve only just entered the workforce. That explains why you’re wearing a Daniel Wellington—the hottest brand on the block among CBD junior executives and fresh grads. You could be loaded with family fortune but nobody will ever think that, and that’s not a bad thing.
If you’re a micro-indie fan
You’ve been around the block and know it’s a myth that good watches have to be expensive, which is precisely why you like Gorilla Watches. The brand was created by Octavio Garcia–only one of your greatest heroes in modern watch design—and the pieces are relatively inexpensive yet completely unique. Also, you’re likely a big Audemars Piguet collector too and would gladly toggle between these two brands as and when you like.
If you’re an Apple fanboy
Wristed with an Apple Watch? You probably think you’ve above all this mechanical timekeeping baloney. And you may be right but hey it’s never an apple-to-apple comparison. Also, there's no point in talking to you about craftsmanship.