What does home-wear look like in 2020? While in the past our home was our private sanctuary, a place to dress down, our Covid-world has meant that it’s now also our office, our restaurant and bar, and our place of entertainment and leisure. “Home for us has come to assume a much more multifaceted role,” explains Christian Larson, the co-founded and creative director of CDLP, a Swedish brand creating luxury menswear essentials.
In response, Larson and his business partner Andreas Palm have this month launched CDLP HOME, a range of tailored essentials that bridges the gap between lounge and ready-to-wear. “We wanted to design something that was comfortable yet elevated; something to slip into when coming home that didn’t feel like ‘dressing down’. The resultant collection is crafted from lyocell, an ultra-breathable cellulose fibre that’s both soft on the skin and moisture-wicking. Garments are described as suits, though they’re far more relaxed with their robe-like cuts and generous silhouettes, as modelled by French artist Sébastien Tellier in the campaign.
And best yet, is derived from sustainably grown wood in a closed-loop system, meaning that it requires less water and less land to produce than cotton. “Striving to act in the most responsible way is paramount in all that we do,” explains Palm. This speaks to the core of the brand: essentials, the cornerstone of a man’s wardrobe, rather than superfluous trend-driven items. “To us, having a well-curated selection of high quality and timeless essentials as a foundation for your wardrobe is luxury,” says Larson. “If you spend a little more money on these items, and carefully select what fits and feels best for you, it makes dressing so much more effortless, and you’ll always feel well-dressed and neat.”
The sustainability ethos flows through other elements, like fabric choice, using lyocell for underwear, t-shirts and CDLP HOME, and Econyl (a nylon fibre regenerated from ocean waste) for swimwear. “We try to keep our material sourcing as close as possible to our production–all our fabrics are sourced within Europe, and our products are made in Italy and Portugal, in small scale family run factories.”
Will CDLP explore further categories in the future? Earlier in the year, the brand launched its MOBILITE boxer brief, and in 2021 its looking to expand with a capsule of activewear. But growth is considered, and always one step at a time. “We are an essentials brand, and we’ll always put a lot of focus on perfecting the range we already have, and keep improving and innovating within that, whether it’s perfecting existing garments to make them even better,” says Palm.